In our quest to shake up the restaurant and hospitality industry with QR code-driven menus, we embarked on a mission to validate client’s product-market fit. Although the software was 70% ready, the company hadn’t reached out to potential customers during the development phase.
Cue the adventure! We connected with over 120 restaurants across 14 countries, aiming to understand their world without the client’s product.
Throughout the project, we made a whopping 184 touches using outbound channels like Facebook, Instagram, WhatsApp, and yes, even cold calls.
Our client had zero social accounts for this venture, so we rolled up our sleeves, built them from scratch and warmed up for the safe outreach. Of course, a few bumps along the way—some accounts got banned, but that’s the name of the game.
Our Facebook profile, boasting 751 followers and 120 friends, and the corporate page with a whopping 4597 post reach.
Post this adventure, we left the team equipped with a solid strategy and robust social accounts (hello, Instagram and Facebook) for their future outreach endeavors.
Intense enrichment with content had a plan to build trust with the users and let them see that our profiles are serious and trustworthy. A few pieces of content – memes, including analytics article were used for a paid PPC boost