HOW WE DO IT:
We use variety of sales/marketing channels. The mix of channels may suit any business:
We do not disclose the process fully, as it is our commercial value.
WHY LEAD GENERATION TEAMS FAIL
In simple words, each successful business development, marketing or sales strategy can be described as a “Formula”. The formula answers on questions: “what to do” + “how to do”, and is strictly connected to time frame and current online environment.
Example: Sending 100 messages via LinkedIn groups gave 7-10 conversations when selling digital services in years 2009-2010. It was a formula, which we applied to reach buyers of digital services; Later, the strategy was ruined by LinkedIn: the platform limited functionality of groups. This is why, each formula does not live long.
Formulas may contain the digital channel where specific target audience live. For example, if you want to reach house owners that buy roof cleaning service – you use Adwords with tight geographic targeting (so they get ads on mobile phones and computers). If you sell timber woods – you call to companies by land line– they are not online addicts.
The formula of selling wholesale chicken eggs to supermarkets is not the same as formula of selling industrial inspection service with drones. However, both businesses are in B2B segment. So, you might think that if you hire a successful B2B sales manager, he or she will fill your pipeline. But let us clarify: he or she will succeed, only when knowing a formula, suitable for your business.
This is why marketing of new products may require time.Someone should pay for experiments, to find the formula.
The tricky thing is that all formulas and strategies constantly die. Even if you found a right strategy for now, something will change and break your strategy in around half a year.
Example: GDPR law killed email campaigns.
Growspire Agency constantly monitors digital channels and find the strategies that work right today.
We also have deep experience in various business models: export, knowledge, services, IT/SaaS, raw materials, blockchain etc. So there are a variety of strategies and formulas that might suite your business model.